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electriclandhttp://www.bookslut.com/blog/archives/20
Publishers are stuck in the Stone Age when it comes to customer data: beyond vague ideas that reading increases with age, class and education, they have little or no idea who their customers are, where they live, or what their tastes may be. Who are all these new Da Vinci readers? No one knows. Publishers need to be much more sophisticated about building consumer databases and mining them through newsletters, websites and focus groups.
Without having read the linked article, may I just say: Great. Because we need more books that will pander to the readers of The Da Vinci Code. Editorial judgement? Publishing good books? Who needs that?
Publishers are stuck in the Stone Age when it comes to customer data: beyond vague ideas that reading increases with age, class and education, they have little or no idea who their customers are, where they live, or what their tastes may be. Who are all these new Da Vinci readers? No one knows. Publishers need to be much more sophisticated about building consumer databases and mining them through newsletters, websites and focus groups.
Without having read the linked article, may I just say: Great. Because we need more books that will pander to the readers of The Da Vinci Code. Editorial judgement? Publishing good books? Who needs that?
