Memos to struggling fashion retailers

Dear Gap:

You would probably sell more clothes if you ever had anything in a
size larger than Medium, or about 6, for more than half an hour after
you uncrate it.

I am just a lowly shopper, of course, without any pretensions to the
kind of high-powered retail smarts you are doubtless applying to your
current impressive business turnaround. But I would have thought that
the stacks and stacks of clothes in your sales bins marked XS and S
and 0 and 2 might be some kind of clue.

Love,

me (who bought a black cardigan in medium, but would really have
preferred a large)


Dear Cotton Ginny:

I am your demographic. Your clothes fit me, and I like them.
Furthermore, I live around the corner from one of your stores. Here is
how to get me to buy more of your clothes:

Sustainable is good, and wacky experimental-fibre experimental-design
clothing is all very well in its way, but could you kindly arrange to
have the basics available more than four months out of twelve? And by
basics I mean jeans that fit, T-shirts in colours that don't make my
eyeballs bleed, and a reasonable selection of seasonal casual wear.

(Thank you for not falling prey to Gap's sizing problem, though.)

Thank you for your kind attention to this matter.

Love,

me