![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
electriclandwhoever scribbled "Femme objet" on the Warner's billboard at my bus stop.
Yeah, it's a woman in a bra. The point is, the ad is selling bras (which is possibly the only acceptable use for an image of a woman in a bra). This particular line of ads also happens to feature fun and, in my opinion, positive images of women -- the French text is too slangy for me to puzzle out entirely, but the English line of ads has tag lines like "I don't do flannelette" and "Burn my bra? Just try it". This amuses me. It takes a particular kind of screwy logic to decide that these ads objectify their subjects.
This is distinct from, oh, to take a random example, the three-storey Buffalo Jeans billboard at the corner of Sherbrooke and Decarie, featuring the girl sprawled on the floor with her hand shoved down her jeans and her undies showing. (See it here!) There, if you like, is a femme objet. Or the You're On Your Own ads, in which the girl is not only miserable, but shirtless.
Get a grip, people.
Yeah, it's a woman in a bra. The point is, the ad is selling bras (which is possibly the only acceptable use for an image of a woman in a bra). This particular line of ads also happens to feature fun and, in my opinion, positive images of women -- the French text is too slangy for me to puzzle out entirely, but the English line of ads has tag lines like "I don't do flannelette" and "Burn my bra? Just try it". This amuses me. It takes a particular kind of screwy logic to decide that these ads objectify their subjects.
This is distinct from, oh, to take a random example, the three-storey Buffalo Jeans billboard at the corner of Sherbrooke and Decarie, featuring the girl sprawled on the floor with her hand shoved down her jeans and her undies showing. (See it here!) There, if you like, is a femme objet. Or the You're On Your Own ads, in which the girl is not only miserable, but shirtless.
Get a grip, people.
*sob*
Date: 2002-12-12 09:08 am (UTC)Re: *sob*
Date: 2002-12-12 09:09 am (UTC)Re: *sob*
Date: 2002-12-12 12:53 pm (UTC)Now picture it 30 feet tall overlooking a major intersection. Blech.